OYGD

SAIRIYO I independently led and executed a comprehensive branding project, taking charge of both the conceptual development and the creation of all associated visual assets. This involved crafting a cohesive brand identity, including designing logos, selecting color palettes, creating typography guidelines, and producing marketing materials to ensure a unified and professional presentation.

Sairiyo is a premium streetwear label redefining Tokyo’s fashion-forward culture with sustain ability at its core. Designed for conscious youth aged 16–30, Sairiyo blends style with purpose, creating clothing from recycled and biodegradable fabrics.

Our brand behavior—cycle, reuse, and upscaling—shapes everything we do, from our seasonal wordmark variations to retail stores designed with curved, organic forms and sustainable materials like wood. We minimize waste with reusable packaging options and encourage customer participation through recy cling drop-off points. Sairiyo’s bold logo serves as a badge of circularity, proudly displayed on upcycled pieces to embody our mission: giving fashion a second life



(Brand Profile Branding Project)



         

About Me

Hi, I’m Omar Yusuf, a passionate Graphic Designer based in London, United Kingdom. With a strong eye for detail and a commitment to bringing ideas to life, I specialize in crafting visually compelling designs across various media.

Proficient in industry-standard tools like Adobe Creative Suite, Blender, and Microsoft Office, I combine technical expertise with creative vision to deliver impactful designs. Whether it’s branding, digital artwork, or motion graphics, I thrive on turning concepts into stunning realities. Let’s create something extraordinary together!